Omg SE Peeps, it looks like all of the SE Artists are finally getting signed and that means contracts and paperwork and all kinds of fun stuff for 2012!!! It was time to make it official for the ones that we feel have what it takes to sell records for Progressive Edge label. There is actually a lot to running a studio and a record label. People have no idea, trust me... When scouting new talent and doing A&R work, there are some things that we try to find:
1) First, we look for people who write their own music, hopefully prolifically like I have over the past 10-years, releasing two albums a year for several years. Managing SE the band and SE Studios, I have spent a little less time recording my own music, though my new album "Nowhere" was released yesterday and will be distributed professionally by EMI CMG, so I am really excited about that!!! It really is all about good songwriting and partly arranging the song properly.
2) Second, we try to find people who won't flash in the pan or peter out at some point. As a music productions group (Secret Enterprise Music Group), we always try to find people that are fired up and excited about their own music project, but that can change over time as most musicians are very moody and often homeless.... lol
3) Record Company Math Made Simple:
Your Killer Music (That cost the label $4,500.00 to Record) -$4,500.00
+ Your Good Looks x Your Smart-ass Attitude = $14.78 in Annual Record Sales
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So, now the Record Label is out $4,500.00, but YOU are bent about it? Wtf?
4) Record Company Psychology (The Truth They Never Tell You):
Q: What is Wrong with the Music Industry?
A: The People Who Run It!
Q: What is the Main Variable That Destroys Careers?
A: PEOPLE. You just never know about some people. We have helped people that got everything to a certain point and then just gave up or gave us some story about how they wanted to take their music home and work on it more.... Wtf is up with that? You basically got a free ride with SE Studios and Progressive Edge Records and you want to take your music home and work on it? Gtf out of the studio and go home and pound salt licks dick swipe!!! Hahahahahaha.
Q: What is the key to long-term success?
A: And the answer is longevity. Longevity is really the key these days in having a successful music career. One-hit wonders are a dime a dozen, but it takes a true artist to create new music that consistently keeps people on the edge of their earlobes. Personally, music music career has been more of an evolutionary process, that has been more about learning and less about being a rock star, though I do totally live the rock star life, though sometimes in squalor.... J/K God takes really good care of us and we are very thankful for everything that we get and we take nothing for granted, ever....
Okay, so that was your first lesson in Tha Muzik Bizniz! We hope you enjoyed it! If you are looking to NOT MAKE IT IN THE ENTERTAINMENT INDUSTRY and want to insure that your career is unsuccessful, you should read my blog on How to Avoid Becoming Famous. Click here to check it out.... Well, it is back to work Monday (today after I goto sleep!), so we wish all of you well and hope your weekend rocked! Robbi & the entire SE Staff
